Market Leader Intermediate 3rd edition SB
Business English Course Book
David Cotton David Falvey Simon Kent
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Talk about your
listening: An interview
Words thaI go with
with a brand manager
brand. product and
Reading: Building luxury
brands - Financial Times
Present simple and
Talk about your
Listening: An interview
British and American
with a sales director of
Talking about the future
Reading: What business
Hudson Corporation: Decide how a luggage manufacturer can protect its b r and
8TS: Retain a travel agent's key client
Discuss attitudes to
Words for describing
change in general
Past simple and present
listening: An interview
with a management
Managing meetings AcquiringAsia Entertainment: Solve the problems arising from a recent merger
Writing: action minutes
WORKING ACROSS CULTURES: 1 SOCIALISING
REVISION UNIT A
Reading: A successful
Words and expressions
status within an
to describe company
relocation site of a
listening: An interview
with a management
UNIT 5 ADVERTISING
Reading: A new kind of
Words and expressions
for talking about
listening: An interview
with a marketing
listening: An interview
Words and expressions
Oealing with figures
with an investment
for talking about finance
Make your pitch: Present a new idea to investors
WORKING ACROSS CULTURES: 2 INTERNATIONAL MEETINGS
REVISION UNIT B
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UNIT 7 CULTURES
Discuss the importance of cultural awareness in business
Listening: An interview with the manager of a cultural training centre
Reading: Culture shock-
Idioms for talking about Social English
Advice, obligation and
a talk on business
Reading: Women at
Expressions for talking
Fast Fitness: Find
about job applications
on the telephone
a new manager for
Thanh Nien News
-ing forms and infinitives
a health dub chain
listening: An interview
with an international
Reading: Trade between
Words and expressions
China and the US - Chino
for talking about
a deal on leather
Listening: An interview
with an expert on
WORKING ACROSS CULTURES: 3 DOING BUSINESS INTERNATIONALLY
REVISION UNIT C
Reading: The ethics
Words to describe illegal
Considering options Principles or profit?:
of ethics at work
of resume writing
activity or unethical
Debate some ethical
dilemmas facing a
Listening: An interview
with the director of
UNIT 11 LEADERSHIP
Discuss the qualities
Listening: An interview
of good leadership
with the managing
director of an executive
Reading: Leading L'Oreal
Words to describe
Lina Sports: Decide
on the best leader for
a troubled sportswear
Do a quiz on how
Reading: Head to head
Idioms from sport to
competitive you are
Listening: An interview
with a manager from the
WORKING ACROSS CULTURES: 4 COMMUNICATION STYLES
REVISION UNIT D
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What is Market Leader, and who is it for?
Market Leader is a multi· level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business.
This third edition of the Intermediate level features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will become more fluent and confident in using the language of business and should increase their career prospects.
David Falvey (left) has over 25 years' teaching and managerial experience in the UK, japan and Hong
Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and was until recently Head of the English Language Centre and Principal Lecturer at London Metropolitan University.
David Cotton (centre) has over 40 years' experience teaching and training in EFL, ESP and English for Business, and is the author of numerous business English titles, including Agenda, World ofBusiness, International Business Topics and Keys to Management. He is also one of the authors of the best· selling Business C/ass. He was until recently a Senior Lecturer at London Metropolitan University.
Simon Kent (right) has over 20 years' teaching experience, including three years as an in·company trainer in Berlin at the time of German reunification. He is currently a Senior Lecturer in business and general English, as well as having special responsibility for designing new courses at London Metropolitan U niversity.
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WORKING ACROSS CULTURES
What is in the units?
You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about it.
You will learn important new words and phrases which you can use when you carry out the tasks in the unit. You can find definitions and examples, and listen to the pronunciation of new vocabulary in the i-Glossary feature on the OVO-ROM.
A good business dictionary, such as the Longman Business English Dictionary, will also help you to increase your business vocabulary.
You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles.
You will hear authentic interviews with businesspeople and a variety of scripted recordings. You will develop listening skills such as listening for information and note-taking. You can also watch the interviews on the OVO-ROM.
This section focuses on common problem areas at intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items.
You will develop essential business communication skills, such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each Skills section contains a Useful language box, which provides you with the language you need to carry out the realistic business tasks in the book.
The Case studies are linked to the business topics of each unit. They are based on realistic business prablems or situations and allow you to use the language and communication skills you have developed while working through the unit.
They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. Afteryou've finished the Case study, you can watch a consultant discussing the issues it raises on the OVO-ROM.
These four units focus on different aspects of international communication. They help to raise your awareness of potential problems or misunderstandings that may arise when doing business with people from different cultures.
Market Leader Intermediate third edition also contains four revision units, each based on material covered in the preceding three Course book units. Each revision unit is designed so that it can be completed in one session or on a unit-by-unit basis.
CHOICES RUSSIAN EDITION
My class and classmates - Мой класс и одноклассники
